Star Sognid'oro: Don't drink and drive

March 19, 2014Filed under Film and Non-alcoholic Drinks

The new Camomille Sognid’oro spot provides the viewer with a delightful story narrated in a way that can be said to be truly serene and peaceful. Warm evening lighting and a lullaby from a music box cradle the viewer as the camera reveals a tipped-over house plant, a twitching toy robot lying on the floor and an overturned car with the wheels still turning. And our little hero fast asleep on a rug. The camera continues to reveal product and claim “Don’t drink and drive”. Directed by Igor Borghi and produced by Filmgood, the single-take spot is clearly not a road safety PSA but an encoragement to enjoy the relaxing properties of Camomille Sognid’oro, the natural way to prepare for relaxation at the end of the day, for business executives as well as for a child who has just finished playing with his toy car.

Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Director:Stefania Siani, Federico Pepe
Creative Director:Andrea Jaccarino, Emanuele Viora
Art Director:Andrea Jaccarino, Federico Pepe
Copy:Emanuele Viora
Account:Ilaria Castiglioni
Production Company:FILMGOOD
Executive Producer:Emanuela Cavazzini
Director:Igor Borghi
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