Mercedes-Benz PRE-SAFE Brake: Slingshot, Wasp, Bull

March 11, 2014Filed under Print and Automotive
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So that nothing happens – even when the unthinkable happens. The Pre-Safe Brake, an innovation from Mercedes-Benz Intelligent Drive.

Advertising Agency:Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers:Tobias Grimm, Jens Pfau
Creative Director:Hans-Peter Sporer, Heiko Notter
Art Director:Thimon Machatzke, Hans-Peter Sporer
Copywriters:Heiko Notter, Simon Urban
Photographer:Ralph Baiker
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