Kids Help Phone: Scratch

March 07, 2014Filed under Direct Marketing and Public Interest, NGO
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Scratch here to see the difference a penny can make.

When a kid's life is on the line, every penny counts. Donate your discontinued pennies at any Bank of Montreal so we can continue their calls.

Advertising Agency:Red Lion, Toronto, Canada
Creative Director:Brett Channer
Art Director:Anand Iyer
Copywriter:Dave Pigeon
Producer:Bernice Banigan
Production House:Optic Nerve
Brand Director:Helena Lazaar
Account Director:Ann Ridpath
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