Harvey Nichols: Vintage Toy, Manga Toy, Vinyl Toy

March 03, 2014Filed under Print and Fashion, Clothing, Footwear

We needed to encourage Male Shoppers to visit the Harvey Nichols’ Men’s Department, where they could discover the latest gizmos, gadgets and limited edition collectibles. Harvey Nichols is the purveyor of high-end fashion, ultimately keeping its shoppers fashionably first. So, what happens when limited edition collectibles become a new edition to the Men’s Department? We created a series of adverts that illustrated popular toys finding their sense of style with Harvey Nichols. To further build on the idea, the Men’s Department even housed life-like ‘toys’ in the latest season’s essentials.

Advertising Agency:FP7, Dubai, United Arab Emirates
Executive Creative Director:Paul Banham
Creative Director:Husen Baba, Paul Banham
Creative Group Head:Ali Mokdad
Art Director:Husen Baba, Paul Banham
Copywriter:Ali Mokdad
Illustrator:Tarek Samaan
Photographer:Tejal Patni
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