Haribo Gummy Bears: Fruity Bears

March 31, 2014Filed under Outdoor, Print and Food
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The seductively minimalistic approach of the print campaign spotlights the fruity freshness of the original Haribo gummy bears in a surprising way: The gummy bears themselves become actual fruits.

Advertising Agency:HAW, Hamburg, Germany
Art Director:Valentin René Tillian, Michael Wilde
Mentor:Prof. Sven Vogel
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