Today we launched a parody video of Procter & Gamble’s “Thank You Mom” advertisement showing how P&G’s supply chain is contributing to the orphaning of orangutans. And just hours ago our activists hung from the company’s headquarters in Cincinnati in the US, to protest the company’s role in forest destruction.
Check out our story-telling petition site, targeting P&G brand Head & Shoulders, where nearly 200,000 have already taken action in less than a week: www.protectparadise.org/dirtysecrets
The protest comes over week since we released findings from a year-long investigation into the company’s supply chains. By selecting a brand in P&G’s products range, Head & Shoulders, we have been able to highlight to consumers how it’s bringing forest destruction in bathrooms around the world.