FP7/DXB: The Poaching Phone

March 05, 2014Filed under Promo, Direct Marketing, Design, Mobile and Agency Self-Promo

We set out to expand our creative department, but hiring talent in the region is a constant struggle. Headhunters charge exuberant fees, so we did our homework and captured the attention of the region's best talent using the ultimate creative recruiter - The Poaching Phone. Faux industry Self help books were personalised to potential recruits and demonstrated how they could advance their career with us. Inside each book, an ordinary phone was concealed in die-cut pages and programmed with only one contact, our ECDs number. We then sent it out to infiltrate Dubai's top Ad Agencies. Within a week, we received the phone calls we were hoping for. A month later, we had 4 new members join our creative family. In the end, we saved 97% of our projected recruitment costs with a simple phone.

Advertising Agency:FP7, Dubai, United Arab Emirates
Executive Creative Director:Paul Banham
Creative Director:Ali Mokdad, Paul Banham, Husen Baba
Art Director:Joseph Alipio, Husen Baba, Paul Banham, Ali Mokdad
Copywriter:Ali Mokdad, Paul Banham
Head Of Design:Ryan Atkinson
Design Director:Erol Salcinovic
Junior Graphic Designer:Laila Mokdad
Additional Credits:Adam Browning-Hill, Jacques Mulder, Ashraf Muhammad, Khalid Hamza
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