Remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking? Go to tobaccobody.fi and see for yourself.
Creative Director:Ale Lauraéus, Erkki Izarra
Art Director:Ville Kovanen, Maria Fridman & Ale Lauraéus
Copywriters:Valtteri Väkevä, Jonathan Mander, Antti Tähtinen, Anna Lundqvist, Jenni Kanerva
Additional Credits:Graphic designers: Isa Jokela-Gomez, Pol Solsona
Producers:Peggy Petrell, Krista Durchman
Case film:Tres Papricas, Tuukka Lappalainen
3d Artist:Ville Rousu, Kristiina Ojala