ELI - The Israel Association For Child Protection: Abused Dolls

March 31, 2014Filed under Media, Outdoor and Public Interest, NGO

Every year 65,000 children in Israel are abused by their parents. 

Studies show that 70% of these children enter adulthood without any appropriate treatment and become abusive parents themselves. 

ELI The Israel Association For Child Protection, created a unique campaign to raise awareness of this terrifying phenomenon.An enormous Conceptual Art Display consisting of 1,000 toy dolls was setup in Rabin Square in Tel Aviv. Upon a closer look, one could tell that these dolls were not 'ordinary' they looked as if they had been abused by children. 

A message next to the display read: 'Abused Children Might Turn Into Abusive Parents. Together We Can Stop This Cycle of Violence'.

Thousands of signatures were gathered in the square and on the organizationâs home page www.eli.org.il, where people could express their support for the campaign in a similar virtual Display. Every person who left a signature was in turn responsible for the virtual removal of one of the dolls. 

The event created by agency Yariv Twig drew a lot of attention curiosity from within Rabin Square and attracted media from around the globe.

Advertising Agency:Yariv Twig, Tel Aviv, Israel
Executive Creative Director:Yariv Twig
Copywriter:Yariv Twig
Art Director:Yariv Twig
Event Production:Yariv Twig
Public Relations:Anna Magin
Production Company:Paradiso Filmmakers
Movie Director:Guy Sagy
Digital Company:Nirity
Stills Photographer:Ezra Gozo Mansur
Digital Media:Ynet, Walla
Movie Editor:Ornit Levy
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