Beergara Beer: Wood, Cotton, Thaikovsky, Paper, Dogs

March 19, 2014Filed under Print and Alcoholic Drinks

Before tasting the beer we make, we hug each other and we thank earth for the ever greatest pleasure to drink a handmade beverage. Well, sort of but not quite.

We don't take any CO2 from the atmosphere to carbonate our beer, we rather invite it in and it comes freely. Well, sort of but not quite.

As we add the hop into our beer, Tchaikovsky’s Violin concerto in D minor starts playing, but in transverse flute. Well, sort of but not quite.

The boiler for beer infusion is made by the 4 guys who set the bonfire in Woodstock 69. Well, sort of but not quite.

Malt in bulk arrives at our brewery in a carriage pulled by 40 German shepherds. Well, sort of but not quite.

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Executive Creative Director:Hugo Corredor, Giovanni Martínez
Creative Director:Damian Montañez
Art Director:Ivan Henao, Juan Afanador, Juan David Jaramillo
Senior Copywriter:Paulo César González
Account Manager:Juliana Caiaffa
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