To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artist that made those days, the Radio days. We called it, the Abeceradio, a new set of letters from the past.
Creative Director:Rui Melo
Art Director:David Rafachinho, Catarina Toscano
Copywriter:Miguel Castanheira, Tiago Pereira
Production:Eduardo Vale, Isabel Mendes, Paulo Carrapito, Sara Fonseca, Nuno Quelhas