The point made by this TV commercial is how the daily news – when seen in clips and from an alternate perspective – is more exciting than any Hollywood movie. To rouse interest in the news on the part of viewers outside the core target group, specific examples from recent new items have been taken out of context and presented in a way that more closely resembles staged plots. The international players are presented like actors in a movie, as if they were following a script.
Creative Director:Felix Glauner, Martin Breuer, Martin Venn
Art Director:Ingmar Krannich, Melanie Doms
Copywriter:Christian Kroll, Sigi Zwar
Agency Producer:Christoph Vom Bauer
Account Supervisor:Harald Jaeger, Sandra Lopez-Real