Kia Cerato: Attracting your Attention

February 17, 2014Filed under Outdoor, Print and Automotive
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Kia Cerato 2014 branding campaign. Brief: Kia is introducing the new 2014 Cerato model for people aged 22+ in a bold way to create hype and positive word of mouth around the new model. Simple Sentence and what they want to convey in this campaign: Kia Cerato is totally new - striking beauty that will move the senses.

Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Senior Art Director:Mahmoud Alkhawaja.
Senior Graphic Designer:AbdelRahman AlKhateeb.
Copywriter:Naser AlKhalaileh, Adam Ferman
Illustrator:Mahmoud Alkhawaja., Emad Khayyat.
Photographer:Stock Images
Acount Handler:Dara Al Faqih
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