KFC Special Store: We Hear Every Dream


In a world that takes hearing for granted, no one listens to the deaf. As a consequence, only 0.43% of the deaf are employed. What are their hopes and dreams? No one has ever heard. A DEAF DAY PROJECT Plug your ears. Shut out the world. Hear what's in their hearts. At KFC special stores, we created a live event that let people experience how it feel like being a deaf person. To promote this event, we asked KFC's CEO to become deaf for a day. Deaf CEOs' lives were documented and made a short film. We also asked the deaf staffs what are their dreams and let people hear them all through the touch screen posters. The story caught the ear of the entire nation which brought people to the event.

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