This week we celebrated World Cancer Day, and Fifth Third's latest campaign teaming up with Stand Up To Cancer (created by Leo Burnett) is supporting that same cause that affects so many. #PayToTheOrderOf features a touching spot starring real-life cancer survivor Cassie.
The new spot, "Checkbook" - alongside some heartwarming behind-the-scenes - puts the issue front-and-center on this very important time of recognition. And - just announced today - Fifth Third will donate $1 to Stand Up To Cancer for every time the #PayToTheOrderOf hashtag is used.
Participants are encouraged to share their stories relating to the disease on Facebook, Twitter, Vine, YouTube and Instagram - which will be uploaded to an interactive gallery on 53.com/su2c. Additionally, for every checking account opened between now and March 31st, Fifth Third will donate $150 to SU2C.
Chief Creative Officer:Susan Credle
Executive Creative Director:Dave Loew, Jon Wyville
Art Director:Joel Arzu, Jim Genell
Account Director:Louis Slotkin, Cj Nielsen
Account Supervisor:Megan Lally
Account Executive:Kaley Meier, Rob Maidens
Assistant Account Executive:Riley Bernardin
Svp:Barb Murphy, Mike Siska
Account Operations:Barb Murphy, Patrick Kramer
Strategy Director:Mike Siska, Adam Friedman
Agency Executive Producer:David Moore, Veronica Puc
Agency Producer:Bryan Litman
Executive Producer:Charles-Marie Anthonioz
Director Of Photography:Alexis Zabe