Diadora Generation 2.0 Footwear: The City Is What We Make Of It

February 28, 2014Filed under Film, Media, Publications and Fashion, Clothing, Footwear
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FREE TO BE ME, Diadora brand concept/claim was created by italian agency DUDE in NYC thanks to the "manifesto commercial" of April 2013. One year after, here's the new campaign THE CITY IS WHAT WE MAKE OF IT, going deeper on exploring FREE TO BE ME concept. L.A. is the "arena" for brand new city-sports. Rooftop golf, biking basketball, street bowling, and so on. From Venice to Hollywood, fully living FREE TO BE ME philosophy. .

Advertising Agency:Dude, Milan, Italy
Director:Lorenzo Del Bianco
creative direction:A+A
Executive Producers:Davide Baldi, Stefano Fanigliulo
Copywriter:Alessia Cassarino
Art Director:Margherita Galloni
Cinematographer:Giacomo Belletti
Line Producers:ALVARO R. VALENTE, ORLANDO VALENTE
Editor:Seba Morando
Soundtrack:Guido Smider
Sound Design:Matteo Milani
Color Grading:GAIA BUSSOLATI
Visual Fx:Edi
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