The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour.
Chief Creative Officer:Doerte Spengler-Ahrens, Jan Rexhausen
Managing Director:Nic Heimann
Creative Director:Felix Fenz
Art Director:Juliana Paracencio, Daniel Aykurt
Copywriter:Sandra Eichner, Luiz Vicente Simões
Account Director:Natalie Martens, Seuetom Berhe
Art Buyer:Madeleine Von-Hohenthal