Casa da Tia Léa: Trampoline

February 19, 2014Filed under Media, Direct Marketing and Public Interest, NGO

To advertise "Tia Lea Park", the Children's Day party of "Casa da Tia Lea", a kindergarten Bolero Brasil used a trampoline as an interactive poster, so that parents and students could have a little sample of the fun that was to come. The action, that held two locations at the school, intrigued, entertained and called everyone's attention to the event in an unusual way.

Advertising Agency:Bolero, Fortaleza, Brazil
Executive Creative Director:André Mota
Creative Director:Alex Moreira
Art Director:Andrey Ustnov
Senior Art Director:Bruno Nastri
Senior Copywriter:Hilson Okada
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