Introducing the World's Biggest Goal Light, The Budweiser Red Zeppelin. 70 feet of hockey pride just in time for the biggest goals. The Budweiser Red Zeppelin will be shining bright over Canadian cities in a few short days. But first, it had to be made. Watch its journey from installing 3500 feet of LEDs, to shaping and painting the airship itself. It is the only way Budweiser feels we should celebrate the biggest goals in the world. Let the goals begin.
Budweiser is not an official sponsor of the Olympic Games, the 2014 Sochi Olympic Games, Hockey Canada or the Canadian Olympic Committee and this campaign is not licensed by, sponsored by, or otherwise associated with those parties. Budweiser is not an official sponsor of the NHL™ or any other hockey league. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League™, any other hockey league, or any of their respective member teams.