Bell's Whisky: The Reader

February 04, 2014Filed under Media and Alcoholic Drinks

Bell’s Whisky. The Reader tells the heart-warming tale of an elderly man who is learning to read. What makes the story even more touching is the man’s reason for undertaking this challenge: he wants to be able to read the book his son has written. “This touching story of perseverance stays true to the values and spirit that the Bell’s brand has become known for,” says Thandeka Ngqumeya, Bell’s Whisky Brand Manager. “The slogan “Give that man a Bell’s!” is a phrase that has become synonymous with acknowledging exceptional achievement, especially when people go to great lengths to do something for someone else.” “In The Reader we strove to create a storyline that would engage and inspire South Africans across the board” says Devin Kennedy, Executive Creative Director at King James. “The commercial celebrates universal themes such as friendship, family and community as well as the extra special things we do for each other.”

Advertising Agency:King James Group, Cape Town, South Africa
Director:Greg Gray, Velocity Films
Production House TV Producer:Helena Woodfine
Executive Creative Director:Devin Kennedy
King James:Devin Kennedy, Mike Wilson, Cameron Watson
Creative Director:Mike Wilson
Art Director:Cameron Watson
Agency Tv Producer:Caz Friedman
Client Service:Sheri Cook
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