Yamaha Bye Helmets: Protect ideas

January 27, 2014Filed under Film, Print, Online, Other, Automotive, Personal accessories and Education
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ENG WOMAN All men are the same. Goalkeeper is the best position, he stands still and he wears a really cool jersey. Valentine was invented by a multi-national. Behind every great biker there’s a great woman. Nevermore. 

MAN The most famous goal ever scored was a handball. I’m the world’s largest social network. The nation is in the school bus driver’s hand. The Divine Comedy is the greatest trilogy ever. I wanna see everyone else in my rear view mirror.

Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Director:Stefania Siani, Federico Pepe
Art Director:Nicola Cellemme, Simone Di Laus
Copywriter:Pasquale Frezza, Dario Lo Nardo
Illustrator:Davide Calluori
Photographer:Piero Perfetto
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