The Secret Life of Walter Mitty: What would you do with $25,000?

January 13, 2014Filed under Film and Media, Publications

Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region.

Advertising Agency:Ogilvy & Mather, Buenos Aires, Argentina
Chief Creative Directors:Javier Mentasti, Maximiliano Maddalena
Creative Director:Diego Bertagni, Ignacio Jardon
Account Director:Alicia Hultmann Ayala
Account Supervisor:Julieta Real
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