Texas Department of Transportation: Click it or Ticket

January 13, 2014Filed under Print and Public Interest, NGO
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Don't Be Sideline Sofia
Buckle up, every seat, every time. Or like Sofia,
a crash could mean being the Most Valuable
Player-on-the-bench. TexasClickItOrTicket.com

Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.

Don't Be Strapped for Cash Nash
Buckle up, every seat, every time. Or like Nash, a ticket could cost you up to $200. Broke much? TexasClickItOrTicket.com

Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.

Don't Be Drop Off David
Buckle up, every seat, every time. Or like David, you could lose the keys and gain mom as
your sidekick. TexasClickItOrTicket.com

Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.

Advertising Agency:EnviroMedia Social Marketing, Austin TX USA
Creative Director:Allen Hannawell
Senior Art Director:Sean-Paul Westfall
Copywriter:Allen Hannawell
Illustrator:Travis Price
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