Samsung Galaxy: London


Stardust, the bicoastal integrated production and design firm, returns to its design roots in a brand-new piece for Samsung via Cheil Worldwide. One year after the re-launch of Stardust under new ownership, the studio returns to a very signature look, which defined the company and its voice for much of its 10-year history. Expressing a bold, graphic and even psychedelic visual extravaganza, lead by Creative Director/Director/Co-Owner Seth Epstein, Stardust worked closely with Cheil Worldwide Seoul, South Korea to bring to life this film for Samsung celebrating the launch of the new Samsung Galaxy Note and the new Samsung Gear. Since this piece was meant to run on billboards and OOH, the visuals had to drive viewers attention without the crutch of audio (though it has since been slated for broadcast due to the overwhelming response to the video). Created to play in London’s Piccadilly Square, the film showcases a range of iconic images referencing famous London people (The Beatles), places (Big Ben) and events. It intermittently follows a rock band and is integrated into wild abstract and interpretive design for a kaleidoscope-style journey through a graphic world of devilish fun.

Advertising Agency:Cheil Worldwide, Seoul, South Korea
Group Creative Director:Kate Oh
Art Director:Taejin Im, Luis Salcedo
Producer:Leeseok Kim, Melina Osornio
Account Manager:James Han
Animation Company:Stardust
Managing Director:Dexton Deboree
CoOwner:Dexton Deboree, Seth Epstein
Creative Director:Seth Epstein
Director:Seth Epstein
Executive Producer:Sue Lee
Director Of Photography:Chris Walters
Line Producer:Scott Ludden
Lead Designer:Angela Ko
Designers:Karen To, Sun Lee
Animators:Wilson Wu, Matthew Lane-Smith, Ash Wagers, Taekyu Kim, Andrew Tan, Joseph Andrade
Compositors:Wilson Wu, Matthew Lane-Smith, Ash Wagers, Taekyu Kim, Andrew Tan, Joseph Andrade
Editorial Company:Stardust
Editors:Andrew Kmiek, August Miller
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