Nomad Skateboards: Invisible Ramps

January 20, 2014Filed under Media, Outdoor, Promo, Recreation, Leisure, Sports and Other
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Nowadays skaters feel more and more like their favourite sport belongs less and less to the city; that skating is being banned from all of the best spots. So Nomad Skateboards asked LOLA to carry out a campaign to inspire their customers and invite them to take back what is rightfully theirs: the streets. That’s how LOLA created NOMAD INVISIBLE RAMPS, an outdoor campaign made up of a series of ramps blended around the city, allowing skaters to enjoy public spaces that they are usually kicked out of, and at the same time sending the world a powerful message: the city is and always will be ours.

Advertising Agency:Lola, Madrid, Spain
Executive Creative Director:Chacho Puebla
Creative Director:Juan Sevilla, Francisco Cassis, Paulo Areas
Copywriter:Martin Feijoo
Art Director:Fred Bosch
Client Services Director:Daniele Cicini
Account Executive:Laura De Benito
Client contacts:Iciar Lanaja, Iván Moreno
Agency Producer:Sebastián Arce Romero, Lola Guillamón
Production Companies:Smile y Deseif
Deseif team:Federico Calderón, Carmelo Barberá, Rodrigo Cantalejo

Smile Producer:Esther Blazquez
Director:Javier Lamaignere
Photographer:Roberto Feijoó
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