Nomad Skateboards: Invisible Ramps

January 20, 2014Filed under Media, Outdoor, Promo, Recreation, Leisure, Sports and Other

Nowadays skaters feel more and more like their favourite sport belongs less and less to the city; that skating is being banned from all of the best spots. So Nomad Skateboards asked LOLA to carry out a campaign to inspire their customers and invite them to take back what is rightfully theirs: the streets. That’s how LOLA created NOMAD INVISIBLE RAMPS, an outdoor campaign made up of a series of ramps blended around the city, allowing skaters to enjoy public spaces that they are usually kicked out of, and at the same time sending the world a powerful message: the city is and always will be ours.

Advertising Agency:Lola, Madrid, Spain
Executive Creative Director:Chacho Puebla
Creative Director:Juan Sevilla, Francisco Cassis, Paulo Areas
Copywriter:Martin Feijoo
Art Director:Fred Bosch
Client Services Director:Daniele Cicini
Account Executive:Laura De Benito
Client contacts:Iciar Lanaja, Iván Moreno
Agency Producer:Sebastián Arce Romero, Lola Guillamón
Production Companies:Smile y Deseif
Deseif team:Federico Calderón, Carmelo Barberá, Rodrigo Cantalejo

Smile Producer:Esther Blazquez
Director:Javier Lamaignere
Photographer:Roberto Feijoó
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