Nike: Human Printing Press

January 13, 2014Filed under Film and Fashion, Clothing, Footwear

Istanbul has the most passionate sports fans on the planet. But it's a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city. If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey's sporting heroes. Bigger than half a football pitch and powered by a peloton of cyclists, every stage of the production line pushed the boundaries of printing, inventing new ways to capture movement: athletes sprint-sprayed, knockout-patterned, volley-printed, neon-rolled, push-up embossed and slam-dunk-stamped each poster. The Human Printing Press film was released with an irresistible challenge that tapped right into the heart of the city's passion for sport: "You can get your hands on one of these unique made by movement posters… you just have to move." On Nike digital and athlete social channels, we set a series of challenges that were as playful and unique as the posters themselves. Run clubs ended up in swimming pools, training classes lasted till the last woman was standing and footballers played on water.

Advertising Agency:Wieden & Kennedy, Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Director:Mike Farr, Pierre Janneau
Art Director:Jordi Luna
Copywriter:Andrew Dobbie
Head Of Broadcast Production:Erik Verheijen
Planner:Ben Armistead
Group Account Director:Kirk Johnsen
Account Director:Kathryn Addo
Account Manager:Mandy Wald
Art Buyer:Maud Klarenbeek
Studio Artist:Malia Killings
Project Manager:Janna Harrington
Business Affairs:Barrie Williams
Production Company:Honeybadger, El Turco Digital
Director:James Frost, Tunc Topcuoglu
Director Of Photography:Frederik Backar
Producer:Mark Hall, Alex Sutherland, Jane Bakx
Executive Producer:Gower Frost
Editor:Charlie Harvey
Sound Designer:Alex Nichols – Lee
Mixer:Alex Nichols – Lee
Artist:Kid Koala ‘2 Bit Blues (Remix)’
Title:Kid Koala ‘2 Bit Blues (Remix)’
Music Company:Ninja Tune
Publisher:Just Isn’t Music
Composers:Erik Yick Keung San, Danniel Cousins
Post Production:Glassworks Amsterdam
Flame:Kyle Obley
Telecine:Scott Harris
Photographer:Erik Ian
Retoucher:Dario Fusnecher
Camera:Cenkay Kılıç, Kıvanç İnce
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