MWEB: World AIDS Day Wi-Fi

January 31, 2014Filed under Outdoor, Online, Public Interest, NGO and Electronics, Technology

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.

Advertising Agency:M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director:Gordon Ray
Creative Director:Quinton Luck
Copywriter:Jabulani Sigege
Art Director:Carla Bekker
Digital Conceptualiser:Andrew Crawford
Video & Graphic Editor:Daniel Ferreira
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