While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.
Executive Creative Director:Gordon Ray
Creative Director:Quinton Luck
Art Director:Carla Bekker
Digital Conceptualiser:Andrew Crawford
Video & Graphic Editor:Daniel Ferreira