Fifth Third Bank: Curiosity Stands Up to Cancer

January 28, 2014Filed under Film and Banking, Financial Services
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Curious people ask better questions and get better answers. So Fifth Third (in partnership with Leo Burnett) was curious: could who you bank with help fight cancer? Leo Burnett's latest spot "Replacements" created for Fifth Third's teaming with the grassroots Stand Up To Cancer foundation has a seemingly mischievous grade schooler championing for a cure for his class crush. The campaign is also extending into social, with #PayToTheOrderOf - a way for those affected by cancer to express online who they would dedicate their new checking account towards (all checking accounts opened from now until March 31st has Fifth Third donating $150 to SU2C). 

URL http://www.53.com/su2c

Advertising Agency:Leo Burnett, Chiacago, USA
Chief Creative Officer:Susan Credle
Executive Creative Directors:Dave Loew, Jon Wyville
Art Director:Ryan Stotts, Jason McKean
Copywriter:Eric Routenberg
Executive Producer:David Moore, Veronica Puc
Producer:Laurie Gustafson
Production Company:Biscuit
Director:Noam Murro
Vfx:Method
SPX:Method
Editorial:Arcade
Editor:Kim Bica
Director Of Photography:Eric Schmidt
Colorist:Tyler Roth, Company 3
Sound Mixing:Michael Coyle, Chicago Recording Company
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