Coca-Cola: Cinema's acts of kindness

January 13, 2014Filed under Media and Non-alcoholic Drinks
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People were asked if they are willing to wait for some late comers. Those who agreed were rewarded with bottles of Coke.

People were asked to exchange seat with the less desirable first row. As a reward they received goodies.

Advertising Agency:Leo Burnett, San Jose, Costa Rica
General Creative Director:Alexis Ospina
Creative Director:Marvin Leiva
Art Director:Felipe Gutierrez
Copywriter:Jorge Carrera
Director:Neto Villalobos
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