Canadian Association of Management Consultants: Dragon

January 13, 2014Filed under Print and Other

Change can be a scary thing for business, especially when you consider the influence of new technology. This new concept from Idea Studio – crafted by our friends at Tendril – tells the story of a predator that embodies the common symptoms of a business's fear of change. A dragon, made of everything outdated – stacks of documents, strands of cable, old computers, filing cabinets, even disgruntled employees. And like all dragons this one breathes fire, but his fire is actually made of money. For a business struggling to adapt, the only true ally is a consultant with the CMC designation.

Advertising Agency:Idea Studio, Canada
Production Company:Tendril
Creative Director:Bruce Sinclair, Chris Bahry
Account Director:Roy Levine
Art Director:Bruce Sinclair, Jocelyn Cheung
Writer:Bruce Sinclair, Jaime Sugiyama
Executive Producers:Caterina Salvatori, Kate Bate
Producers:Linda Couto, Anne Deslauriers
Concept Art:Jason Munger, Rodrigo Rezende
3d Modeling:Victor Hugo, Ben Pilgrim
Textures:Brad Husband
Lighting:Brad Husband
Render:Brad Husband
Fire Simulation:Marcin Porebski
Compositing:Chris Bahry
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