AIAIAI: Merry Christmas / Happy New Year

January 13, 2014Filed under Print and Agency Self-Promo
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Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.

Advertising Agency:Aiaiai, Copenhagen, Denmark
Creative Director:Peter Mix Willer
Art Director:Peter Mix Willer
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