Tostitos Fiesta Bowl: The Worst Contest Ever

November 06, 2013Filed under Film and Food

Watched by more than 13 million viewers last year, the Tostitos Fiesta Bowl is one of the most anticipated match-ups in the Bowl Championship Series. Tostitos has been the title sponsor of the Fiesta Bowl for the past 19 years– the longest running sponsor of a BCS game. This year, the Tostitos brand is reinventing the college bowl game viewing experience and taking it to the next level through its partnership with Kimmel. As a brand that is known for making life a party, Tostitos is leveraging one of the biggest properties in college sports to bring the ultimate party experience to viewers at home and at the game.

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