TBWA Lisbon: 19 Characters Project - The Urban Twitter

TBWA Lisbon transformed the agency 19 windows in the world's first 'Urban Twitter'. The 36m long tweets were about the hot topics of the Portuguese society during its most severe crisis in more than 40 years. Politics, taxes, troika, Europe, Merkel's visit, Obama re-election in giant tweets that impacted directly hundreds of thousands in the street and through social media.