Philips: Closer

November 07, 2013Filed under Print and Electronics, Technology
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Shave away the barriers.

Most young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this issue - getting rid of the extra body hair will bring the bodies closer. As close as possible.

Advertising Agency:Ogilvy & Mather, Kiev, Ukraine
Creative Director:Alexandra Doroguntsova
Art Director:Taras Dzendrovskiy
Copywriter:Eugeniya Dzubenko
Project Managers:Anna Bondareva, Daria Tafinceva
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