Nissan Almera: Forget about bad roads

November 14, 2013Filed under Film and Automotive

Alexandr Kisulenko, Brand Manager of Nissan Motor RUS: “Specially developed for Russia, the new Nissan Almera gives extra confidence to its owners thanks to incredible adaptation to Russian driving conditions. Even if the road conditions are poor, the weather is bad, the ride long and the luggage massive, the driver of Nissan Almera will be protected thanks to the car functionality. To visualize this to our target audience in the launch communication we used the idea “Forget about bad roads” which is capable enough to communicate on the product features of the car”.

Advertising Agency:TBWA\G1, TBWA\Moscow, Russia
Creative Director:Alasdhair Macgregor-Hastie, Rudi Anggono, Andrey Ivanov
Creative:Alexander Kovalenok & Dmitry Arakelov
Strategic Planning:Filippo Dell-Osso, Elizabeth Camacho, Anton Shukaylo
Account:Ewan Veitch, Nicolas Rocca-Serra, Tiny Pham, Philippe Cassia, Maria Lebetskaya, Ekaterina Pokormyak
Tv Producer:Ghislaine Byramjee
Production:Standard Films
Producer:Jean Duhamel
Line manager:Alexia Levy
Executive Production:Unit Sofa
Director:The Salto Brothers
Director Of Photography:Jacques Ballard
PostProducer:Philippe Joubert
Editor:Jérôme Lozano
Special Effects:One More
3d Supervisor:Mitchel Pecqueur
3D artists:Olivier Junquet, Francois-Xavier Gonnet, Romain Joly
Shoot supervisor and SFX:Jonathan Bennabed
Sfx:Romain Leclerc
Matte Painting:Benjamin Bardou
Flame Artist:Hervé Thouemen
PostProduction Coordinator:Chloé Juillard
Artistic Director:Johnny Alves
Executive Producer:Benjamin Darras
Sound Director:Valery Pellegrini
Sound coordinator:Fanny Mithois
Copyrights manager:Marie Roche
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