HSBC: Bamboo City

November 05, 2013Filed under Outdoor and Banking, Financial Services

Bamboo is one of the world's greatest reusable resources. So how do you use it to create an installation that shows HSBC’s unique local perspective? Then literally, without changing a thing, reuse the same bamboo to show HSBC also has remarkable broader perspective?

Concept video will be available here:

Advertising Agency:JWT, Canada
Creative Director:Ryan Spelliscy
Associate Creative Director:Jim Wortley, Colin Winn
Art Director:Cindy Habana
Copywriter:Kareem Halfawi
Producer:Cheryl Purves, Susan Goodfellow
Accounts:Neil Maclellan, Michelle Ching, Christine Elmarji
HSBC Client Team:Cindy Wong, Dawn Fichot, Lori Rayner, Cindy Yoon, Margaret Adaniel
Fabrication Production:Jaded Eye Design
Ceo:Morris Wright
Project Manager:Morris Wright
Cfo:Emily Bradley
Assistant:June Sok
Director of Business Development:June Sok
Lead Carpenter:Bryan Lance
Leader Carpenter:C. Morgan Moore
Assistant Carpenter:Scott Shiraki
Lead Welder:Andrew Hart
Shop Laborers:Christopher Mindel, Michael Anthony Ayala, Luis Fierros
Architect:Alejandra Cortes
Fabrication Consultant:Bamboo DNA
Art Consultant:Gerard Minakawa
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency