HSBC: Bamboo City

November 05, 2013Filed under Outdoor and Banking, Financial Services
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Bamboo is one of the world's greatest reusable resources. So how do you use it to create an installation that shows HSBC’s unique local perspective? Then literally, without changing a thing, reuse the same bamboo to show HSBC also has remarkable broader perspective?

Concept video will be available here: http://ourshowcase.ca/hsbc/

Advertising Agency:JWT, Canada
Creative Director:Ryan Spelliscy
Associate Creative Director:Jim Wortley, Colin Winn
Art Director:Cindy Habana
Copywriter:Kareem Halfawi
Producer:Cheryl Purves, Susan Goodfellow
Accounts:Neil Maclellan, Michelle Ching, Christine Elmarji
HSBC Client Team:Cindy Wong, Dawn Fichot, Lori Rayner, Cindy Yoon, Margaret Adaniel
Fabrication Production:Jaded Eye Design
Ceo:Morris Wright
Project Manager:Morris Wright
Cfo:Emily Bradley
Assistant:June Sok
Director of Business Development:June Sok
Lead Carpenter:Bryan Lance
Leader Carpenter:C. Morgan Moore
Assistant Carpenter:Scott Shiraki
Lead Welder:Andrew Hart
Shop Laborers:Christopher Mindel, Michael Anthony Ayala, Luis Fierros
Architect:Alejandra Cortes
Fabrication Consultant:Bamboo DNA
Art Consultant:Gerard Minakawa
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