The haiku is the world's shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world's shortest 4-seater. While these haikus are written in the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.
Executive Creative Director:Jorg Riommi
Concept:Frank Baumbach, Sandra Vom Berg
Copywriter:Frank Baumbach, Sandra Vom Berg
English adaption:Alice Gnodde
Production Company:Matthias Heisig, A.R.T. Studios