Toyota iQ: Narrow Side Street, Tight curve, Small parking space, Four passengers

October 16, 2013Filed under Radio and Automotive

The haiku is the world's shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world's shortest 4-seater. While these haikus are written in the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.

Advertising Agency:Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director:Jorg Riommi
Concept:Frank Baumbach, Sandra Vom Berg
Copywriter:Frank Baumbach, Sandra Vom Berg
English adaption:Alice Gnodde
Account:Jens Eberth
Production Company:Matthias Heisig, A.R.T. Studios
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