Toyota iQ: Narrow Side Street, Tight curve, Small parking space, Four passengers

October 16, 2013Filed under Radio and Automotive
views
0
comments

The haiku is the world's shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world's shortest 4-seater. While these haikus are written in the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.

Advertising Agency:Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director:Jorg Riommi
Concept:Frank Baumbach, Sandra Vom Berg
Copywriter:Frank Baumbach, Sandra Vom Berg
English adaption:Alice Gnodde
Account:Jens Eberth
Production Company:Matthias Heisig, A.R.T. Studios
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|