Pink Ribbon - Icelandic Cancer Society: The Pink Ribbon Highway

October 21, 2013Filed under Outdoor and Public Interest, NGO
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October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.

Advertising Agency:Brandenburg Advertising, Reykjavik, Iceland
Creative Director:Bragi Valdimar Skúlason
Copywriter:Bragi Valdimar Skúlason
Art Director:Hrafn Gunnarsson
Photographer:Hörður Sveinsson
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