Nationale-Nederlanden: Do re mi

October 06, 2013Filed under Film and Banking, Financial Services

Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden.

Advertising Agency:JWT, Amsterdam, Netherlands
Account Director:Andreas Möller
Strategy:Jan Bouts
Executive Creative Director:Bas Korsten
Concept:Bas Korsten
Copywriter:Bas Korsten
Art Director:Bas Korsten
Screen producer:Françoise Tanis
Director:Sam Cadman
Production Company:Rogue Films
Producer:Kate Hitchings
Director Of Photography:Franz Lustig
Post Production:The Mill
Sound Studio:Michael Sauvage, Warnier
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