LU: LU it's You

October 09, 2013Filed under Outdoor and Food

LU is France's number one biscuit brand. It wanted to thank its biggest fans in a very special way. So after a nationwide casting a few French biscuits-lovers were given the opportunity to represent the brand in its new campaign. But they didn't know how and they didn’t know where. Which leads to a big surprise when they discover gigantic billboards in the middle of their neighbourhoods.

Advertising Agency:Proximity BBDO Paris, France
Creative Director:Valerie Lévy-Harrar
Deputy Creative Director:Audrey Tamic
Art Director:Matthieu Berthault, Rémi Jamin
Copywriter:Luc Gesell
Planner:Nicolas Orsoni-Durand
Account Director:Cecile Bitoun
Photographer:Benni Valsson
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