LU is France's number one biscuit brand. It wanted to thank its biggest fans in a very special way. So after a nationwide casting a few French biscuits-lovers were given the opportunity to represent the brand in its new campaign. But they didn't know how and they didn’t know where. Which leads to a big surprise when they discover gigantic billboards in the middle of their neighbourhoods.
Creative Director:Valerie Lévy-Harrar
Deputy Creative Director:Audrey Tamic
Art Director:Matthieu Berthault, Rémi Jamin
Account Director:Cecile Bitoun