Huawei Mediapad: Fountain of Wealth projection

October 21, 2013Filed under Media and Electronics, Technology

Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.

Advertising Agency:Saatchi & Saatchi, Shanghai, China
Digital Creative Director:Jonathan Ip
Creative Director:Ma Lin
Copywriter:He Ma
BD:Albert Lee
Art Director:Liang Dan
Senior Project Manager:Xie Yi
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