Canadian Blood Services: One hero

October 11, 2013Filed under Online and Public Interest, NGO

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Brief: In the past, Canadian Blood Services has solicited stem cell donations from people from all walks of life for the OneMatch Stem Cell and Marrow Network. However, now more than ever, Canadian Blood Services is seeing that Canada’s diverse populations are underrepresented and there is an immediate need for patients to have better access to stem cell donors. Canadian Blood Serviecs notes that young (17-35) male donor stem cells result in the most successful matches - in particular, donations from one’s own ethnic background. We were challenged with the task of building awareness of the OneMatch Stem Cell and Marrow Network specifically amongst young men from Canada’s diverse populations.

Description: One Hero is an online interactive comic book experience that pits the user against a madman that has released a virus and is creating an infected army. The story mirrors the real life experience of a victim who needs a stem cell donor, and the donor who has the power to save them. As the user progresses through the experience, they inch closer to the revelation that sometimes there's a thin line between fiction and fact.

Advertising Agency:RAPP, Canada
Creative Director:Barb Williams, Zachary Richter
Copywriter:Eric Grimes
Art Director:Carla Rimando, Abraham Cortes
Account Director:Susan Powell
Account Executive:Leigh Farlow
Account Coordinator:John Davis
Strategy:Parker Mason
Social Media Strategy:Parker Mason
Flash Development:Heung Lee
Analytics:Kevin McHugh
Production:Stopp, La
Technical Director:Ola Björling
Lead Developer:Jin Kim
Animator:Justin Young
Executive Producer:Fredrik Montan Frizell
Senior Integrated Producer:Kristen Koeller
Illustrator:Gary Musgrave
Music Composer:Ian Persson Stiernsward
Interactive Sound Production:Plan 8
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