Breast Cancer Awareness: We're Stronger Together

October 06, 2013Filed under Online and Public Interest, NGO

An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here:

Advertising Agency:Raison D'Être, New York, USA
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