Using mobile devices while driving contributes to nearly a third of traffic deaths and injuries each year in Canada; however, people still don’t view texting and driving as the lethal combination that it is. New creative by DDB Canada’s Vancouver office for the Vancouver Police Department (VPD) uses humour to cut through the typical serious and somber messaging by comparing texting and driving to other equally stupid and dangerous combinations.
A series of posters and thousands of postcards are being handed out at Vancouver high schools, encouraging students to share other stupid combinations through social channels tagged with #stupidcombos. Students are also encouraged to draw stupid combinations and share them on their social channels to enter into the contest. The VPD’s social media division will be consolidating all of the entries and a committee will select their top five combinations. The five shortlisted entries will be shared on the VPD's Facebook page and the public will be encouraged to vote for their favorite. The #stupidcombo that receives the most votes will be deemed the winner with the recipient winning a police ride-along experience.
Executive Creative Director:Dean Lee, Cosmo Campbell
Associate Creative Director:Daryl Gardiner
Art Director:Daryl Gardiner, Jake Gauthier
Account Supervisor:Roger Nairn
Digital Artist:Jake Gauthier