Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true.
Executive Creative Director:Antonio Navas
Creative Director:Corey Chalmers, Guy Roberts
Account:Paul Wilson, Marcelle Baker, Jonathan Bates, Willie Lyons
Planning Team:Murray Streets, Ian Hulme
Executive Producer:Katie Millington
Sound Design:Franklin Road
Public Relations:Porter Novelli