Fruit of the Loom: Lucky Looms

September 06, 2013Filed under Media and Fashion, Clothing, Footwear

A lot of people have lucky underwear. But just how legit are they? Fruit of the Loom decided to eliminate all doubt and actually make some. For real. Today Fruit of the Loom will launch Lucky Looms, a limited-edition batch of legitimately lucky underwear. These 2,000 pairs of undies – 1,000 men's, 1,000 women's - have been infused with good vibes from some of the luckiest places in America, including the Seven Star Cavern Chinatown Wishing Well in Los Angeles, CA; the Winged Figures of the Republic at the Hoover Dam in Boulder City, NV; the world’s largest four-leaf clover collection in Soldotna, Alaska; and the world’s largest horseshoe in Martinsville, IL. Each pair is branded with a unique number as well as a Lucky Looms seal and will arrive in specially marked packaging. Lucky Looms are on sale for $10 each at Good luck snagging a pair.

Advertising Agency:Crispin Porter + Bogusky, Boulder, USA
Chief Creative Officer:Rob Reilly
Executive Creative Director:Tony Calcao
Creative Director:Matt Fischvogt, Dave Cook, Stephanie Kohnen
Executive Producer:Scott Potter
Creative Technology Director:Pablo Alejo
Technical Lead:Gary Gamble
Associate Design Director:Scott Pridgen
Copywriter:Emily Salas
Art Director:Tyler Gonerka
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