The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.
Creative Director:Juan Garcia Escudero, Hector Losa, Antonio De Federico
Art Director:Hector Losa, Pouline Atencio
Copywriter:Antionio de Federico, Roberto Luque
Illustrators:Hector Losa, Pouline Atencio
Videographer:Dakota & Durango Producciones
Additional Credits:Accounts Team : Ricardo del Campo, Eduardo Gómez-Escolar, Paco Sanchez
Client Contact:Alexia Taylor