Dempster's: DIY sandwich

September 11, 2013Filed under Online and Food

Research shows that men don’t make sandwiches, they build them. And they do so with a sense of pride and craftsmanship, no different than a skilled tradesman. With this in mind we created the DIY Sandwich campaign, a spoof on the ever so popular (and tacky) DIY renovation shows. We housed the video on a slick and responsive microsite ( and there’s even a contest on Instagram where all you have to do is build your own epic sandwich, take a pic of it, and hashtag it with #DIYSANDICH for a tasty $4000.

Advertising Agency:Cundari, Toronto, Canada
Art Director:Jason Lee
Copywriter:Francesco Grandi
Group Creative Directors:Mike Sipley, Cory Eisentraut
Chief Creative Officer:Andrew Simon
Director:Aleysa Young, Untitled Films
Editor:Chris Parkins, Rooster
Account Director:Kristen Vekteris
Account Supervisor:Filipe Da Luz
Account Coordinator:Henry Goodman
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