White Cane NGO: Web Blackout

August 07, 2013Filed under Online and Public Interest, NGO

Our task was to help the NGO for blind and visually impaired people “White Cane” and their cause: the purchase of guide dogs. As our budget was very limited, we decided to go with a special digital campaign. The idea was to create a synchronized internet blackout on many major web portals in Serbia, so that the visitors of these portals could literally feel “blind” for one minute. By utilizing completely black takeover banners, the usual content of the portals was transformed into a confusing world of sounds and speech. Using a white cane instead of the typical cursor, the visitors could experience various contents of the web sites, while deprived of the visual component. Finally, the banners were linked to web-site of the client and the page that was explaining the cause of the campaign.

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