Brief: Watania Steel, a well established Saudi company that specializes in manufacturing Rebar Steel products wants to promote the launch of its latest product, Flat Steel Sheet.
Solution: A DM was created for Watania's current and potential clients in a simple and cost efficient manner. The DM will consist of a rolled paper in the form of a Rebar Steel. When the Rebar Steel is unrolled it reveals the shape of the Flat Steel sheet product with the message, "Now flat steel available in addition to our rebar steel".
Executive Creative Director:Ahmad Beck
Art Director:Jimi Imad, Abdullah Kurdi
Designers:Rasha Sabano, Ruba Al-Yamani